Float developed one of the first apps for Intel’s Atom Z2640 processor for the 2012 Mobile World Congress in Barcelona, Spain, in order for expo attendees to try out both the new processor, as well as Android’s brand-new operating system, Ice Cream Sandwich.
The display, which stretched 30 feet long and stood 7 feet tall, featured photos contributed by users all around the world. Using the custom Android application on one of four available Android tablets, conference-goers could then which images to display in a scrolling stream that ran across 32 high-resolution 40-inch monitors.
Aspects of the app included:
- Social interaction – Users contributed photos from their mobile devices to the cloud
- Real-time moderation – Float developers were on site to provide a level of editorial control over the types of images that appeared in the stream
- Dynamically generated word clouds – Results of surveys completed at the event were aggregated into word clouds displayed in line with the images
- Server-side processing – Both the clouds and images were composited on the fly
- Cutting-edge technology – Intel’s Core i7 processor powered each of the 32 monitors, resulting in an 8000×2000-pixel display that ran at 60 frames per second
By using the latest technology, in conjunction with Float’s expertise in trade show solutions, this interactive experience helped cement Intel’s industry leadership.