Thousands of Farm Progress Show attendees have engaged with the series of GROWMARK’s Yield Maximizer apps originally developed by Float Mobile Learning in 2011.
GROWMARK is a $10-billion regional agriculture cooperative that serves more than 100,000 farm, commercial and residential customers throughout North America. Stakeholders worked with Float to develop a series of four mobile games to draw visitors to their exhibitor space that aligned with the company’s main products: seed, grain systems, energy and agronomy.
Each game featured an iPad that connected to a physical object. Based on the user’s interaction with the object, the results would display on a large touchscreen monitor.
For example, when users “emptied” the seed bag, the seeds would flow seamlessly from the iPad to the monitor, raining down onto the dirt shown on the touchscreen. Based on the conditions of the soil in the game, the user received feedback on how well the crops grew.
The Yield Maximizer apps all had a common user experience. Players felt comfortable moving from game to game because of the similar ways in which the technology was used.
In addition to the seed bag, iPads were attached to an applicator that let users spray pests or weeds in the field, as well as an FS jug so users could fill up a tank of liquid.
As a result, these mobile agriculture apps sparked conversations among many of the 70-acre show’s more than 100,000 visitors.